During the Second World War shortages of certain foodstuffs and restrictions on household items were common. Supplies of imported goods, such as tea, were disrupted by heavy losses of ships. Rationing was introduced in Australia to manage limited resources and ensure more equitable distribution of resources. These measures were also introduced to encourage household savings which could then purchase government war loans, used to raise money for the war effort.

Food - such as tea, sugar, butter and meat - and clothing were rationed and coupon books were issued to Australian citizens. In order to buy rationed goods, consumers had to pay the money price and surrender the required number of coupons. Rationing was only gradually phased out after war ended in August 1945, as Australia continued to support Britain with food parcels and exports.