The Adelaider Deutsche Zeitung was established by wealthy businessman Rudolf Eimer when the Sudaustralische Zeitung refused to publish any views contrary to its own radical opinions. Nevertheless, Eimer's newspaper claimed it too was radical. The newspaper included reports of colonial politics, which was not always the case in the German-Australian press at the time. Wilhelm Eggers, formerly of the South Australian register, purchased the newspaper in 1855. He gave more space to overseas than local news. Like many of its 'English' contemporaries, this newspaper folded during the gold rush of the early 1850s, but was resurrected in 1853. Unfortunately no copies have survived for this second period however. This was the first German language newspaper to publish an entertainment supplement - Blatter fur Ernst und scherz.