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Messenger
Title : Messenger Messenger
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Source : Messenger, 23 April 1953, p. 1
Date of creation : 1953
Format : Newspaper
Catalogue record
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Copyright : This item is reproduced courtesy of Advertiser Newspapers Pty Ltd. It may be printed or saved for personal research or study. Use for any other purpose requires written permission from Advertiser Newspapers Pty Ltd and the State Library of South Australia. To request approval, complete the Permission to publish form.
Description :

Roger Baynes was working as a courier at Port Adelaide when he decided there was a need for a free newspaper in the port, similar to those he had seen in Sydney. So in 1951, in partnership with Len Croker, Baynes took over the Largs North Progressive Association's free 'magazine newspaper', the Progressive times. This became the first Messenger, launched in March 1951. In 1954 Croker left to run the Woodville times, and a fellow courier, Ron Mitchell, came on board in 1959 to run the Messenger's next acquisition, the Standard. Originally operating in a room above a bicycle shop, the business later moved to a former butcher's shop further along Commercial Road. The company continued to acquire older suburban newspapers and turn them into Messenger titles. These included John Carroll's four News-review titles, the Edwardstown District Community Centre newspaper, and the Guardian, previously run by the Smedley brothers at Glenelg. By 1962 Messenger newspapers were being delivered to 250,000 homes in and around Adelaide. In 1964, to fund the ongoing expansion, nearly half of the company's shares were sold to the Advertiser. In 1983, shortly before his death, Roger Baynes sold the remaining shares to the Advertiser.

By 1964, there was a free Messenger Press newspaper being delivered to every home in suburban Adelaide. In the 1970s and 1980s newspapers in the Adelaide Hills, South Coast and Barossa Valley were added, and in 1988 the City messenger was established to cover the Adelaide CBD. Messenger had several printing firsts, most notably, in 1968, being the first newspaper in the southern hemisphere to own a web offset press - just one year after being the first press to use IBM tape electric typesetting. In 1981 the firm purchased a Mitsubishi L600 colour press, enabling Messenger to print coloured magazines including the Advertiser magazine, Football times, South Australian Radio TV extra and Adelaide matters. However from 1988 production was moved to the Advertiser. From 1991 all Messenger newspapers were printed by News Limited.

Subjects
Related names :

Baynes, V. Roger, 1918-1983

Carroll, John

Croker, Len

Mitchell, Ron

Adelaide matters (Port Adelaide, S. Aust.)

Advertiser (Adelaide, S. Aust.)

Advertiser magazine (Adealaide, S. Aust.)

City messenger (Port Adelaide, S. Aust.)

Edwardstown District Community Centre

Football times (Port Adelaide, S. Aust.)

Guardian (Glenelg, S. Aust.)

Largs North Progressive Association

News Limited

News Review Publications (Adelaide, S. Aust.)

Progressive times (Largs North, S. Aust.)

South Australian TV radio extra

Standard (Port Adelaide, S. Aust.)

Woodville times (Woodville, S. Aust.)

Smedley Press

Coverage year : 1953
Place : Port Adelaide (S. Aust.)
Further reading :

'Delivering 50 years of news and memories', City messenger, 7 March 2001, supplement

'Messenger papers founder dies, 60', Advertiser, 2 May 1983, p. 3

Ryan, Des. Messenger: selected columns from Messenger newspapers Adelaide 1993-2003, Kent Town, S. Aust.: Wakefield Press, 2003
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