State Library of South Australia logo The State of the Arts
SA Memory. South Australia past and present, for the future

Christmas Pageant, 1946
Title : Christmas Pageant, 1946 Christmas Pageant, 1946
Add To My SA Memory
Creator : John Martin & Co
Date of creation : 1946
Format : Photograph
Dimensions : 156 x 199 mm
Contributor : State Library catalogue
Catalogue record
The State Library of South Australia is keen to find out more about SA Memory items. We encourage you to contact the Library if you have additional information about any of these items.
Donated by : John Martin & Co.
Copyright : This item is reproduced courtesy of David Jones Ltd. It may be printed or saved for research or study. Use for any other purpose requires written permission from David Jones Ltd and the State Library of South Australia. To request approval, complete the Permission to publish form.
Description :

View of John Martin's Christmas pageant moving east along Rundle Street, with the frontage of the store on the left of the photograph. The floats and sets visible include 'Old King Cole', butterflies, 'Hickory Dickory Dock' and a band.

The second of the post-war pageants, the 1946 procession drew large numbers of appreciative families. Seen here travelling down Rundle Street (before it became a pedestrian mall) the pageant is making its way to the 'Magic Cave' at John Martin's.

The pageant route has varied little since its inception in 1933. At this time, the pageant started in Angas Street, travelled up King William Street to Grenfell Street and then through Hindmarsh Square to Rundle Street and North Terrace.

With the growth of the pageant, soon a larger space was required for assembly and set-up, so in 1952 the starting point was moved from Angas Street to South Terrace near the parklands.

In 1975, shortly after the conversion of part of Rundle Street into a mall, the pageant route altered, instead travelling up and down Pirie and Grenfell Streets and back to King William until it reached North Terrace.

In 2007 the pageant will change course once more, moving along Wakefield Street through Victoria Square, with the aim of giving spectators better views and more locations from which to see this annual spectacle.

Related names :

John Martin & Co.

Coverage year : 1946
Region : Adelaide city
Further reading :

'60th John Martin's State Bank Christmas pageant 1933-1993', Sunday Mail, 31 October 1993, 24 p. supp.

Adelaide's once-a-year day, Adelaide: Commercial Printing House, 1978.

'Street pageant delights crowd', Advertiser, 20 November 1933, p. 16.

A touch of magic [videorecording] : [the story behind the Christmas Pageant], West Lakes?, S. Aust. : Cine News Productions, 1993.

Internet links :

Credit Union Christmas pageant

John Martin's first pageant: 1933 [State Library of South Australia]



About SA Memory

Explore SA Memory

SA Memory Themes


My SA Memory


What's on