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75 years of magic
Title : 75 years of magic 75 years of magic
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Publisher : Events South Australia
Date of creation : 2007
Format : Poster
Dimensions : 595 x 420 mm
Contributor : State Library catalogue
Catalogue record
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Copyright : This item is reproduced courtesy of the South Australian Tourism Commission. It may be printed or saved for research or study. Use for any other purpose requires written permission from the South Australian Tourism Commission and the State Library of South Australia. To request approval, complete the Permission to publish form.
Description :

  Department store John Martin's was the organiser and financier of the pageant from its inception in 1933 until 1985 when the retailer was bought by David Jones. At this time sponsorship funding was sought from the State Bank.

John Martin's and the State Bank continued to present the pageant together until 1995, after which time David Jones sold the event to the State Government. (John Martin's department stores ceased trading in 1998.)

Events South Australia which now stages the pageant is the major events division of the South Australian Tourism Commission, and is also responsible for co-ordinating such events as the Tour Down Under and the World Solar Challenge.

Financial support is provided by sponsors, including six credit unions whose pledge of ongoing support entitles them to the naming rights of this South Australian icon.

The 2007 Credit Union Christmas pageant took place on Saturday 10 November, celebrating '75 years of magic'.

Related names :

John Martin & Co.

Coverage year : 2007
Region : Adelaide city
Further reading :

'60th John Martin's State Bank Christmas pageant 1933-1993', Sunday Mail, 31 October 1993, 24 p. supp.

Adelaide's once-a-year day , Adelaide: Commercial Printing House, 1978.

'Street pageant delights crowd', Advertiser, 20 November 1933, p. 16.

A touch of magic [videorecording] : [the story behind the Christmas Pageant], West Lakes?, S. Aust. : Cine News Productions, 1993.

Internet links :

Credit Union Christmas pageant

John Martin's first pageant: 1933 [State Library of South Australia]



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