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Christmas Pageant: Father Christmas
Title : Christmas Pageant: Father Christmas Christmas Pageant: Father Christmas
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Date of creation : 1957
Format : Photograph
Dimensions : 150 x 215 mm
Contributor : State Library catalogue
Catalogue record
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Copyright : Reproduction rights are owned by State Library of South Australia. This image may be printed or saved for research or study. Use for any other purpose requires permission from the State Library of South Australia. To request approval, complete the Permission to publish form.
Description :

The 'Father Christmas' float in the 1957 Christmas Pageant.

Adelaide's Christmas Pageant was started by Edward Heyward, chairman of John Martin and Co., in 1933. Heyward's idea was that clowns, bands and characters from fairy tales would accompany Father Christmas to his Adelaide residence in the Magic Cave at John Martins department store. The procession winds through Adelaide's streets with Father Christmas at the rear and his arrival at the Magic Cave marks the beginning of the Christmas shopping season.

Related names :

John Martin & Co.

Coverage year : 1957
Region : Adelaide city



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